Key Benefits of Joining Premier...
Premier is the UK’s largest symbol group, with 2,900 stores nationwide.
Each store is owned independently by the retailer.
We provide a 4-Weekly promotional programme covering a wide range of essential products.
We regularly benchmark our own label products, providing only the best value and quality to your customers.
To find out more, call us on 01933 371000
What's Premier Stores?
The Premier brand is owned by Booker, and managed by a central team at Booker's Wellingborough head office. Premier retailers are supported by Booker's 60 Regional Development Managers, who are spread throughout the country.
Supporting Small Business
Each Premier store is an independently owned and run business. The Premier team supply each store with a fascia, posters and other point-of-sale materials, and regular four weekly offers. Retailers must then spend a set amount at Booker.
This approach means that each Premier store has the character and spirit of a local store, with friendly independent retailers, excellent service, and often an increased benefit to the local economy, compared to a multiple grocer.
Every four weeks, each Premier store has new a Mega Deal, which is usually a household essential, such as cereal or laundry powder, at an impressively low price. There are also three Hotspot deals on popular products.
There are three types of Premier store- licensed stores selling alcohol, non-licensed stores that do not sell alcohol, and Express stores that sell a small range of alcohol and groceries. Every four weeks, each Premier Express store carries around 25 deals, and each larger Premier store carries around 35 deals.
In addition to these great deals, most Premier stores stock a wide range of Happy Shopper and Euro Shopper products. These ranges include many household essentials, from cheese and pasta to nappies and pet food. You’ll find everything you need for your weekly shop in your local Premier store!
The Premier symbol group regularly comes top in customer satisfaction surveys.
This year, Premier won ‘Best Promotional & Best Value Convenience Retailer’ and ‘Best Store Staff & Customer Service Retailer’ at the CTP awards, which are based on interviews with hundreds of customers.
We’re proud of our fantastic retailers and staff who work hard to make the Premier brand the success it is today.