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Our own label range...

Euro Shopper Range

Euro Shopper

Euro Shopper is now the fastest growing convenience brand in the UK, and when you look at the consumer price (sometimes 50% of the cost of a brand) and the high PORs for retailers, it's not hard to see why. Euro Shopper products are low-priced, great value essentials for the price-savvy consumer.

The range includes cleaning supplies such as washing up liquid, student essentials such as baked beans, and tasty treats such as our Euro Shopper chocolate.

The Euro Shopper Energy drink is one of Booker Cash and Carry's most popular products, and the 3rd biggest-selling energy drink brand in the UK. It's won awards and continues to fly off the shelves!

Stock Euro Shopper and watch your sales and profits grow.

Happy Shopper

The public have been buying our famous Happy Shopper brand for decades, but did you know it now contains more than 300 products?

There's everything from a Happy Shopper Cherry Bakewell, to our Happy Shopper Baby Soft & Dry Nappies, so make sure you explore the full range.

Happy Shopper products are quality benchmarked, attractively packaged and competitively priced; with many lines offering a permanent '2 for 1' promotion. Combined with impressive PORs for retailers, it's easy to understand its success. Happy Shopper - the perfect own brand for the Independent Retailer.

Happy Shopper Range
Tuck Shop Range

Tuck Shop

Tuck Shop is our exclusive range of over 150 confectionery lines and offers a number of pick & mix tubs, traditional jar sweets, refill bags, and also sugar free fizzy drinks.

The range is free from both artificial flavours and colours, and offers up to 40% POR.

The range has bright, colourful labels depicting members of the cool Tuck Shop 'gang' of characters.

Tuck Shop - sweet solutions for you.

Retail Wines

Wine is one of the most important product categories for independent retailers.

At Booker, we understand that you need a strong range of wines, with good value lines for low budget shoppers, premium options for discerning wine buffs, and exclusive lines to set us apart from the competition.

Enter our new retail wine range. There are great value options like Copper Beech and Distant Vines, fantastic mid range offerings such as Divine Fish and Seven tenths, premium Prosecco Spumante and Waipapa Bay New Zealand Sauvignon Blanc. Try them today!

Own Label Retail Wines
Own Label Retail Wines

Catering Wines

We understand that your business is unique, and that you need a wine list that sets you apart from the rest. For this reason, we've developed a strong range of exclusive catering wines, all carefully selected for quality and competitively priced.

Don't miss our Waipapa Bay New Zealand Sauvignon Blanc, our smart San Andreas house wines, our delicious Rowke's Drift South African varietals and our pub-friendly Hidden Road range (which includes single serves).

If you're looking for a French Wine, don't miss the clean bright flavours in our Marcel Hubert range, and for something special, try our Prosecco Spumante or Pinot Rosé Spumante, sure to add a touch of luxury.

Butcher's Market

Make your convenience store stand out from the crowd by stocking Butcher's Market.

Butcher's Market is a retail range of high quality, pre-packed fresh meat products.

Packs are competitively price-marked and feature a permanent 'mix-and-match' multi-buy offer - encouraging a greater rate of purchase and reward for the consumer.

This tremendously popular range includes proper Lincolnshire sausages, high quality chicken breasts and drumsticks, lean minced beef, juicy gammon, rump steaks and more. Every product is benchmarked against multiple grocers to ensure our high standards are maintained. In addition, Retailers are guaranteed a POR of 30% on single unit sales, and at least 20% when sold on multi-buy. We design packaging that offers the best possible shelf-life, in order to reduce wastage.

Butcher's Market
Chef's Essentials

Chef's Essentials

If you're looking for great value and professional quality, Chef's Essentials is your 'go-to' range. The range features more than 70 everyday lines including eight cuts of beef, salmon, seafood, fish and chicken. When you buy from Chef's Essentials, you'll save time shopping around for great value, and because the range goes through our extensive quality and taste benchmarking process, you'll be sure of a product you can rely on. The Chef's Essentials range is permanently low priced to help caterers save both time and money.

We price check all our products every week to ensure that our prices are always low.

Because these products are core lines, our customers can be sure to get these market leading prices every time they visit their local branch, or shop online.

No gimmicks, just low prices every day.

Chef's Larder

Chef's Larder is one of the biggest and most recognised brands in catering wholesale, and together with Chef's Larder Hygiene and Chef's Larder Premium we have over 1,200 lines within both food and non-food areas.

You'll discover everything from paperware to ambient grocery, dairy to frozen food. Chef's Larder provides the highest quality products with great packaging at an exceptional value. As the name suggests, Chef's Larder Premium range includes the very best produce we have to offer. With a choice of the finest meats and patés, Christmas puddings and best cheeses, it's like taking a trip to your local deli. Quality is key, and we benchmark regularly to ensure our high quality standard is adhered to. Whilst maintaining this high quality we also offer considerable savings v's the brands to help the caterer increase their profits.

Chef's Larder offers professional branded quality at a competitive price, saving caterers money, without compromising on quality.

Chef's Larder
Lichfields Range


The Lichfields range is aimed at hotels, B&B, cafes and pubs. It features hospitality essentials such as tea and coffee, biscuits, yogurts, individual jam portions, ketchup sachets and fresh juice.

The individually wrapped portions and smart display packaging make Lichfields ideal for anyone looking to provide their customers with that little touch of luxury.

Ideal for all 'front of house' needs from hotel in-room hospitality trays to sauce sachets for eateries. With delicious snacks, including muffins and giant cookies, to gourmet coffee beans, our extensive range has everything to help you add real value to your business including many products made using Fairtrade ingredients.

Add value to your business with Lichfields.

Farm Fresh

Our Farm Fresh range of 80 different fruits, vegetables and salad items is ideal for both retailers and caterers. Whether you need a 10kg bag of carrots or potatoes for your carvery, or small packets of cherry tomatoes and button mushrooms to sell in your convenience store, Farm Fresh has the perfect product for your business.

We sell a great range of different products, from fresh pineapple to butternut squash, and we regularly run 'Super Six' promotions, allowing you to save money when you buy in bulk. Our range is adjusted based on the season, and quality and freshness is second to none.

The range, pack sizes and formats are all chosen especially in order to meet customer needs - whatever their business.

For caterers, our wide product choice ranges from sacks of Maris Pipers & boxes of peppers to pre-prepared solutions such as baton carrots & chilled chips.

For retailers, our new & exclusive range of pre-packed, shelf-ready & price-marked packs offers outstanding value for consumers and returns a healthy POR of at least 30%.

(Grower's statement: 'grown especially for Farm Fresh, our carrots, cabbages and iceberg lettuces are hand-cut and delivered to Booker within 24hours').

Farm Fresh
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Online Exclusive Products

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