Christmas is one of the biggest food and drink occasions of the year, creating valuable opportunities to drive sales through carefully selected drink pairings. From traditional turkey and roast beef to seafood and plant-based dishes, the right drinks can help elevate festive menus and enhance the overall dining experience.

What's Pouring Alongside Turkey?

Turkey remains at the heart of many festive menus and offers versatility across both white and red wine. Sauvignon Blanc, Chardonnay, and Pinot Noir continue to be popular choices, pairing well with traditional trimmings and seasonal flavours.

Top pairing: Pinot Noir

What is the Perfect Match for Roast Beef?

Rich, hearty beef dishes naturally pair with fuller-bodied red wines and offer an excellent opportunity to elevate festive menus. Malbec, Rioja, and Cabernet Sauvignon all complement the robust flavours of roast beef and classic accompaniments.

Top pairing: Malbec

What Works Best with Honey-Glazed Gammon?

Gammon's sweet and savoury profile lends itself to lighter, fruit-forward drinks. Rosé, Grenache and Merlot all work well, while Prosecco provides a sparkling alternative for festive celebrations.

Top pairing: Rosé

What Should You Serve with Roast Pork?

Pork's naturally sweet flavour and crispy crackling make it a versatile addition to festive menus. A lightly oaked Chardonnay, crisp Pinot Grigio or premium cider can all help complement festive pork dishes and seasonal sides.

Top pairing: Premium Cider

What Pairs Well with Lamb?

Lamb remains a popular festive centrepiece, bringing rich flavour and plenty of character to seasonal menus. Rioja, Malbec, and Merlot remain popular options, helping to balance herb-led flavours and rich gravies.

Top pairing: Rioja

What Should You Serve with Duck & Game?

Premium festive dishes such as duck and game pair beautifully with rich red wines. Ripasso, Amarone and Pinot Noir all complement the bold flavours and seasonal accompaniments often found on festive menus.

Top pairing: Ripasso

What is the Ideal Pairing for Fish & Seafood?

Lighter festive dishes are best supported by fresh, crisp drinks. Sauvignon Blanc, Pinot Grigio and Prosecco pair particularly well with seafood dishes, smoked salmon, and lighter Christmas menus.

Top pairing: Sauvignon Blanc

Which Drinks Complement Vegetarian & Vegan Dishes?

Plant-based festive dishes continue to grow in popularity, creating opportunities across both wine and sparkling categories. Pinot Noir, Merlot, and Chardonnay work particularly well with vegetable-led dishes and seasonal flavours.

Top pairing: Chardonnay

Why Sparkling Wines Matter at Christmas

Sparkling wines remain one of the season's biggest drivers of celebration occasions. From Prosecco and Cava to Champagne, fizz works across the entire festive menu, from welcome drinks and starters through to the main event.

Looking for festive food inspiration? Explore our Christmas Dinner Mains page.