With the summer months on the horizon, it’s the perfect time to refresh your desserts menu with some new seasonal offerings and cash in on the growing high tea opportunity.
Summer is sweet
Written by Booker · 13th August 2025
The recent patches of good weather have done wonders to lift the spirits of consumers and drive footfall and sales, and the entire trade will be praying for a decent summer to deliver a strong and sustained trading period.
With the warmer weather comes new opportunities to freshen up your dessert and sweet treats menus and add something new and exciting to help grow sales and profits. Booker has just what you need, from indulgent new seasonal desserts to great ideas for cashing in on the increased interest in the traditional high tea opportunity.
Just desserts
Sunshine and soaring temperatures bring the perfect chance to offer your customers that most classic of summer desserts, the crowd-pleasing Tarte au Citron. Available from Booker for just £12.99, the Sidoli Tarte au Citron is the no-fuss way to enliven your dessert menu. A spoonful of crème fraiche and a sliced strawberry are all that are required for a sumptuous end to a meal. And if you sell it for just £5.99, you’ll make a cash profit of £3.75, a margin of 75%.
Another great option is a Peach Bellini Roulade which is quick and easy to prepare and taps into some of the biggest flavour trends of the moment. Simply cut a slice of Peach Bellini Meringue Roulade, add a few slices of fresh peach, some frozen, chopped raspberries and maybe a squirt of raspberry sauce and you have a summer dessert from heaven.
Sell it for £5.99 and you’ll make £3.55 of cash profit for every serving.
Tea time?
The once ubiquitous ‘high tea’ has come back into fashion in recent years and offers a great opportunity to drive footfall and sales in typically quieter parts of the day.
Creating a tempting, Insta-worthy high tea couldn’t be simpler, and Booker has everything you need. Get creative by building delicious, eye-catching platters and invest in some old-school tiered serving dishes or go modern with slate slabs or brightly coloured plates. Why not create a standalone high tea menu and highlight on your social media pages to tempt more customers to your door every afternoon?
Whichever route you go down, Booker has an array of fantastic options from ready-made Petit Fours, Mini Victoria Sponges and Macarons to Bakewell Slices and Lemon Drizzle Loaf Cakes.
Great as sharing platters, the high tea opportunity is one not to miss and can help add sales at periods when you might ordinarily be comparatively quiet.