If there’s one statistic that demonstrates just how seriously Booker takes meat, it’s this one: we employ 20% of all the UK’s Institute of Meat Master Butchers. That commitment to being the best is reflected in the quality of our range, our products, our knowledge, our skills and our service. More than 1,000 people have progressed through our award-winning training programme for developing butchers and that allows us, in turn, to offer you best-in-class standards all year round. You can rely on our butchery team to provide the sort of support you need to maximise sales and profits all year round.

Turkey… and alternatives We’ve got you covered with a wide range of fresh and frozen options that will help you meet the needs of your specific customer base. But not all customers are looking for the traditional turkey to tuck into. Tastes evolve over time and that’s something Booker has become aware of with an increasing number of people looking for suitably indulgent alternatives to turkey.

As showstoppers go, you won’t find much to top our recently launched Thor’s Hammer, an absolute beast of a main course that fits well with the current sharing trend and can also be taken in a new direction as part of, for example, a contemporary Mac ‘n’ Cheese. It’s the sort of dish that will draw gasps from those around the table when it’s served and is likely to encourage other diners to order ‘whatever it is that they’re having’! At just £6.79 a kilo, it will cost you around £23.44 for a dish that will comfortably serve eight people. At a sell price of £90, that delivers a cash profit of £51.56 per serving, a 69% margin.

Other fantastic turkey alternatives include our exceptional range of joints from the jaw-dropping 5 Bone Ribs and the succulent Blackgate Roasting Beef to our Bone-in Lamb Leg and our Australian Boneless Lamb Legs. Impressive to behold, delicious and filling, these make for fantastic all year round for Sunday roasts or celebrations of any kind.

Seasonal Roasts Also worth considering is our range of pork seasonal roasts that make perfect centrepiece dishes for celebrations as well as being useful all year round. Our Carvery Gammon is available at just £4.99 a kilo while our Chefs Larder Horseshoe Gammon is available in in both full-size (£5.99 per kilo) and half-size options (£6.79 a kilo). For something even more indulgent, the Blackgate Triple Smoked Gammon looks and smells as good as it tastes and is great value at £6.99 a kilo.

Or how about the Rindless Boneless Pork Loin (£4.49 a kilo) or a classic Blackgate Pork Leg at just £5.49 a kilo. However you’ve planned your menu, we have everything you need to keep the traditional turkey fans happy as well as those looking for interesting, tasty alternatives. And you can buy confidently, safe in the knowledge that every option highlighted above is covered by our 100% money-back guarantee

Accompaniment angles Maximising profits means squeezing every penny out of every cover by building the centrepiece dish out with seasonal accompaniments. From traditional veg, pigs in blankets and gravy to vegan and gluten-free alternatives, you’ll find at all at Booker.co.uk.