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Discover the Choice

Our Award winning Discover the Choice brand offers customers a competitive range of high quality, fresh products at an affordable price.

  • Extensive Range - Over 180 products
  • Minimum 25% standard POR
  • Award Winning Range
  • Price mark or Mix and Match Permanent Multibuys flashed on pack

Exceptional Quality & Value for money

  • Exclusive to Booker Group
  • Small case sizes to minimise wastage
  • Mix and match multibuy deals
  • Substantial Shelf life, eg core ready meals 22 days
  • Vegetarian products and vegan products available across the core, categories such as: ready meals, dips and Food to Go
  • Seasonal ranges available for BBQ, Christmas and Easter.
  • Packaging is constantly being reviewed to ensure recycling targets are met, in line with Booker’s Sustainability policy.

Having launched in 2017, ‘Discover the Choice’ is our newest and fastest growing retail brand. With each product going through rigorous product benchmarking stages before launch, we are confident in the quality that this award winning range brings. It offers customers not only a superb choice of core mid tier products across over 20 categories such as ready meals, pizza, desserts, cooked meats, cheese, Juice and bakery but it also offers incredible value for money with all products carrying a price mark or long term multibuy promotional offer on pack:

Justin Whittaker - MJs Premier Shop, Royton

Veganism and vegetarianism is becoming big business these days and it certainly looks like more and more shoppers are trying to cut out meat, or least reduce the amount they consume. "I know we have quite a few shoppers that don't eat meat and a few vegans too, so it's important that we are able to cater for them. "The new Discover the Choice ready meal range is brilliant because it offers us a point of difference and gives our shoppers more reasons to come here.

Justin Whittaker MJ's Premier Shop, Royton
  • DTC Ready Meal DTC Beef Lasagne
  • DTC Three Cheese Pizza
  • Discover the Choice British Grated Mature Cheddar
  • Award Winning Range
  • Fresh Meat Range
  • Discover the Choice Extra Creamy Fruit Yogurts Mixed Cases
  • DTC Any two for three range