- Euro Shopper is an exclusive Brand available at Booker Wholesale
- Features over 100 price marked skus, good quality tier
- Developed for Independent Retailers
- Covers all the top selling categories Including Soft drinks, milk, fresh, biscuits and paper
- Guaranteed minimum 30% POR on all products, some products up to 45%
- Fantastic value all year round, often prices half the amount of Branded alternatives
- Packs feature new Bold price marked packs. Research has shown the consumers think price is the most important element they look out for in store
- Retailer POS available to support
Award winning product quality
Recent winners at Wholesale Q awards, ES Mild White Cheese won the ultimate Gold Q for Value, and 5 other quality awards!
"The Gold Q award goes to the winning product which the judges agree is truly outstanding and worthy of the ultimate accolade. This year the Euro Shopper Mild White Cheese won both the cheese category and the overall Gold award."
WSP: £5.59 RRP: £1.00 POR: 30.1%
throughout the year
NEW Euro Shopper Protein Bar PM£1 boasts 20g protein – another NEW product is 15 pack Eggs PM£2
Help Is at hand for Retailers in Branch through a network of Retail Development Managers and Merchandisers - here are some top tips
3 Top Tips for cashing in on Euro Shopper!
Shoppers love the quality and value they get from the Euro Shopper range and retailers love the outstanding cash profits with PORs in excess of 45% on offer. Here are three great tips for how you can make more of this fantastic range in your store:
1. Stock the best sellers
Stock all 15 of the best selling Euro Shopper lines, as highlighted on the next page. These lines are the most popular with shoppers and are a great way of ensuring you have the right range to deliver footfall, sales and profits.
2. Build bold displays in high footfall areas
One of the most effective ways of boosting your sales, profits and footfall is by building a high-impact Euro Shopper display in your store in a high footfall area. The striking packaging, prominent price marks and superb pricing will help draw shoppers to the fixture and drive up basket spend.
3. Use the new 'value all year round' POS
Another great way of drawing attention to the Euro Shopper products in your store, and the value and quality they offer, is by making extensive use of the new 'Value all year round' POS that is available. This bold, bright POS helps attract the shopper's eye and instantly communicates the amazing value available.
Euro Shopper is the Leading brand in Convenience Retail - Retailers use Euro Shopper as their key brand to drive footfall and unlock huge cash potential – customer feedback below:
"Value is what the vast majority of shoppers are looking for these days and they want it every day. They don't just want promotional deals, they want good deals every time they shop and that's where Euro Shopper really comes into its own. The value on offer is outstanding and, what's more, the Euro Shopper products are really good quality too. It also helps that the Euro Shopper range offers such great margins for retailers because we know that we're getting at least 30% POR on every line, and often a lot higher than that."