5,4,3,2,1...Savings are Go!

Date released:  27th June 2013
Wimbledon 2013

New addition to your wine list?

Following the huge success of our Hidden Road range of wines, we're delighted to welcome in another Booker exclusive.

Crimson Finch is a range of three premium Australian wines; a Shiraz, a Pinot Grigio and a Chardonnay.

The range features stylish, modern labels, in bright colours to grab attention on the shelves. The wines themselves are made from key Australian grape varieties to produce elegant, quality wines.

Aimed at the independent retailer, Crimson Finch is coming soon to Booker branches.
Retailers, if you haven't already seen it, make sure you grab a copy of our new '5-4-3-2-1' leaflet.

This F.A.B. summer promotion, which runs until July 16th, offers discounts of £5, £4, £3, £2 and £1 across 128 key lines.

There's something for everyone here, from savings on rosť wine for Lady Penelope, to discounted real ales for Jeff Tracey.

The savings are on the types of products independent retailers sell day in, day out, from brands such as Kelloggs, Dolmio, Cadbury, Bulmers, Jacob's Creek, Nescafe, Lurpak, Surf and Felix.

Some of the products, such as Piriteze allergy tablets and Magnum ice cream, are just the sort of thing the independent retailer is looking to stock up on in summer.

Our aim is to significantly increase your profits and strengthen your business. You may choose to keep your prices static, and benefit from the increased margin. However, if sales slow up during the school summer holidays, why not take the opportunity to pass these savings on to your customers, giving them some multiple-beating deals and increasing footfall.

The 5-4-3-2-1 campaign is one of our strongest promotions, because it allows retailers to save hundreds on top selling lines. While our own label products are fantastic quality with a strong POR, many customers like to buy brands, and the margins on these products can be much lower for retailers. This campaign offsets this and allows retailers to make a higher margin on brands.

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