American Independence Day

By Jane Day    Date released:  23rd June 2014
American Independence Day, commonly known as the Fourth of July, commemorates the adoption of the Declaration of Independence on July 4, 1776, when the United States declared independence from the United In modern times, Independence Day is a national holiday in the US, often associated with patriotic displays of fireworks, parades, barbecues, carnivals, fairs and picnics.

4th July 2014 falls on a Friday, and provides pubs with a great opportunity to create a themed event to draw in the crowds. Flags could be hung in your venue, with special menus made up to celebrate - easy, tasty food, highlighted on internal and external blackboards is bound to be a winner.

Insipration for food ideas can be found in the latest Booker Wholesale 'All About Food' book, with a great American Diner menu, including mouth watering Nachos to Share, a Smokey Texan Burger, and Sizzling Cajun Rump Steak, Chicken & Rib Combo (featured on page 64).

Did you know that 46% of customers are now interested in 'Posh Junk Food' such as Gourmet Hot Dogs, such as the Sweet Onion, Chilli or Pork Dogs ? All the catering supplies needed to prepare for these lines are listed and priced in the guide, along with cost and cash profit estimates per serving. But don't forget the added extras - offering onion rings, more cheese, or extra fries can be a low cost way to increase your GP on this main meal.

On a night out, many customers can also be persuaded to indulge in a decadent dessert. In true American style, our Cookies and Ice Cream option featured on page 73 is a sure winner, especially if the sun is shining down on us, whilst New York Cheesecake is even named for the occasion !

As always, highlight what you are doing in advance in your venue to increase interest, and use social media to share with your friends and regula customers.

For a copy of the All About Food book, speak to your local Catering Development Manager, or click here to view online (link to website version)

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