Big Brands Big Deals

By Jennifer Coles    Date released:  11th December 2013

Are consumers in your shop looking for branded products, or are they happy with own label?

The debate has been going on for decades, with some switching to own label as a quality alternative offering great value, whilst others swear a lifetime allegiance to brands such as Heinz Beans and Pepsi.

Research tells us that most customers buy a mixture of own label and branded goods, with 76% claiming that they make their decisions product by product*.

With this in mind, it pays to offer your customers the choice. Booker provides some great own-label options for independent retailers under brands such as Euro Shopper and Happy Shopper, which offer a high POR and reliable quality.

But what about the brands? Whilst they're popular with consumers, it is important for the independent retailer to achieve a reasonable POR, too.

That's where our 'Big Brands, Big Deals' campaign comes in. Running until December 31st, this campaign offers you big savings on some of the most popular brands, with some great PORs up for grabs.

In the snacks aisle, we've got discounts on Doritos, Hula Hoops, French Fries and Wotsits. Soft drinks are fully covered, with savings on Coca Cola, Lucozade, Ribena, Schloer and Ocean Spray.

Our grocery offers include Hobnobs (yum), Kellogg's cereals, Dolmio, Hellmann's, Branston, Bisto, Bird's and much, much more. And in the less edible areas, save on Bold, Ariel and Persil, Whiskas, Pedigree and Winalot.

Finally, when it comes to a festive tipple, we're got lots of tried and tested options for you, such as Echo Falls, Hardys, Crabbie's, Strongbow, Stella Artois, Jack Daniel's, WKD and Smirnoff.

You can see our full list of 'Big Brands, Big Deals' offer here.

*Source: Which?

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