Create a Mother's Day Buzz

Date released:  4th March 2013
Whether you’ve just set up a small business or you run an established chain, Mother’s Day is great opportunity to build some buzz for your business.

First things first, when is it? This year, Mothering Sunday is on March 10th. It’s one of the most popular days of the year for eating out, so make sure you’re prepared.

Food Wholesale

If you’re looking for food wholesale, at Booker we’ve made it easy to offer a Sunday roast for less. We’ve got fantastic offers on five bone rib of beef, fresh Australian leg of lamb, Yorkshire puddings, roast potatoes, gravy granules, carrots, broccoli and cauliflower and goose fat.

Ditch the Diet

Mothering Sunday is a day for indulgence, so encourage mums to treat themselves. We’ve reduced the price of our 14 portion, deep fill apple pies, our 10 portion apple tarts and our 10 portion lemon tarts.

We’ve also cut the prices of our food wholesale French Brie, Goat’s Log, Mature Cheddar and Blue Stilton, so you can make a great mark up on the humble cheese board.

Stand-out Marketing

Once you’ve sorted the menu, pick a marketing strategy that will grab attention. Only you know what will appeal to your customers, but here are some ideas:

  • Offer Mother’s Day themed items for sale. For example, offer a slice of your best-selling cake in a pink box tied with a ribbon.
  • Advertise: 'Buy Sunday lunch for the family and Mum eats free!'
  • Hold a ‘Mum of the Year’ contest in your local community. The winner gets a free meal for all the family, cake, decorations, and a framed photograph of the event.
  • Offer a free cocktail or glass of champagne for every mum.
  • Find a suitable wall in your restaurant and create a gallery of photographs/artworks on the Mother’s Day theme.
  • Hold a lunch event for local mothers or ‘mumpreneurs’ who have started up a business.

  • Whatever you decide to do, make sure you market your Mother’s Day event on Facebook and Twitter, advertise it using big, colourful pavement and wall signs, and even consider radio and newspaper advertising.

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