Euro Shopper - Booker Wholesale's budget range

Date released:  2nd February 2012
As the UK's leading wholesaler, Booker ( is committed to choice, price and service. While Booker Wholesale carries a vast range of brands so as to provide as comprehensive a service as possible, arguably no range speaks of this commitment to choice, price and service more than the Euro Shopper range. Euro Shopper is one of our exclusive labels and we're proud to say it's now the fastest growing convenience brand in the UK.

The creation of the Euro Shopper range is a great example of the Booker attitude to service. We saw a gap in the market for essential home supplies which were great value while still being top quality. Booker wholesale customers are a savvy lot and they demand more for their money - rightly so. When we saw the need for a budget range which our customers could rely on, whether an individual, retailer or wholesale catering customer, we stepped in to offer the Euro Shopper range.

The concept for Euro Shopper was to make all those basic home, business and catering supplies such as eggs, rice, sugar, kitchen towel and dog food, widely available from a brand you can trust to offer outstanding quality, at the lowest price possible. That's why it's a convenience brand - what could be more convenient than knowing exactly which budget brand will bring you the lowest price and highest standards, rather than having to shop around to find out?

Since it's creation, Euro Shopper has gone from strength to strength, becoming the fastest growing convenience brand in the UK. In terms of sales volume, the star of the range has to be the highly popular Euro Shopper Energy Drink (250ml) - now one of the biggest selling energy drink brands in the independent sector, selling over 85 million cans per year.

As a food wholesale range of products, Euro Shopper is hard to beat. With a guaranteed minimum 30% profit on return (POR), retailers who stock Euro Shopper can maximize their sales and profits without sacrificing standards. Find out more about this and the many other services from Booker Wholesale at

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