More choice for online shoppers

Date released:  17th May 2013
Online Exclusives

New and Exclusive

Research shows that when customers shop for groceries, their perception of good value increases by 18% when price marked packs are used.

To allow the independent retailer to respond to this trend, we’re bringing in two new price marked packs, exclusive to Booker.

Creamy Kerrygold butter is now available in a £1.29 price marked pack, and crumbly Pilgrim’s Choice cheese is available in a £2 price marked pack. They’re available at your local Booker branch from May 27th.
At Booker, we are committed to offering you an excellent choice of products. Visiting one of our branches, it’s easy to feel like a ‘kid in a sweet shop’ as there is so much to choose from. But did you know we offer an even wider range of food and drink wholesale products online?

Our Online Exclusives system allows every customer in every branch to access our full range of over 20,000 ambient food and drink wholesale products.

So even if there isn’t room for us to stock a particular item in your local branch, you can still order the product for collection from.

When you’re browsing, look out for the red ‘Online Exclusive’ symbol next to some of the products, as these products are only available on the website, rather than in your local branch.

Online Exclusives: the Best of the British Isles

Our range includes delicious local products from some of the UK’s finest suppliers. These won’t always be available in your branch, but all ambient lines can be ordered as Online Exclusives.

For example, many of our Cornish branches stock Healey’s Cornish Rattler. This really is a connoisseur’s cider. Windfall apples are gathered in Healey’s 20 acre orchard, then hand pressed on site for a pint that’s full of character. Wherever you live in the UK you can order this as an Online Exclusive.

Aberlour Single Malt Whisky is stocked in many of our Scottish branches. Double casked to create a wide spectrum of flavours, Aberlour wins gold medals at whisky awards year after year. If you’re looking for an authentic taste of Scotland, you can order Aberlour nationwide as an Online Exclusive.

So how does it work?

Do you receive deliveries from Booker? If you do, then you can add Online Exclusives to a future delivery. When you see an Online Exclusive product while you’re browsing, simply click on the plus symbol next to it, and add one or more of the product to your virtual trolley. When you’ve finished shopping and go to check out, you can then add them onto your delivery.

If you don’t receive deliveries from Booker, you can still get your hands on Online Exclusives, as you will be able to order them for collection in store. Simply click on the plus symbol next to the item you wish to purchase and proceed to checkout.

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