Colourful jugglers on the Royal Mile, sophisticated ladies and gents discussing Beckett over Beaujolais, the rousing sound of bagpipes…that’s right, the Edinburgh Festival is back!
There was a time when having a wash meant a quick nip in the tub with a bar of coal tar soap. These days, even the manliest of us enjoy a little bit of luxury, with moisturising shower creams and long soaks in scented baths.
Now, thanks to our new Happy Shopper health and beauty range, your customers can pick up indulgent toiletries at their local independent retailer. The range includes Lavender Bath Soak, Berry Blast Shower Gel and Citrus Burst Shower Gel. There’s also a Fresh Mint Mouthwash, Antibacterial Handwash, and a 2 in 1 Shampoo and Conditioner in Classic Clean or Mixed Berry.
Even better, each product in the range is price marked at £1, perfect for cost conscious customers.
Made up of 12 different festivals, with almost 2,500 attractions to see, the Edinburgh Festival is the largest cultural festival in the world. With 2 million theatre tickets sold every year, the festival attracts visitors from every corner of the globe.
This makes it a perfect opportunity for pubs, bars, restaurants and hotels to make a good profit. Retailers, street vendors, and even camping and caravanning sites near the capital will also want to be on standby, ready to sell cold drinks, ice creams and nibbles.
When it comes to pubs and bars, tourists have their pick of watering holes, so make sure yours stands out. Whether you advertise with bright pavement displays, or aim for word-of-mouth buzz, you need a Unique Selling Point to differentiate yourself. This might be an incredible cocktail menu, great discounts for festival backpackers, or the history and ambience of the building itself.
If you’re looking for great wholesale savings to pass on to your customers, make sure you browse our Catering Special Buys, which include significant savings on staples like Gordon’s Gin, The Famous Grouse Whisky, Lixx Shots, Budweiser beer and Bulmer’s cider.
Restaurants and cafés should also have a gander at our Summer Locked Down Prices promotion. We’ve frozen the prices of hundreds of essentials, from Mature Roasting Beef to Extra Virgin Olive Oil, until 10th September, allowing you to plan your portions, costings and margin for the whole festival season.
The summer Locked Down campaign also includes breakfast essentials such as eggs, smoked salmon and sliced bread, so it’s perfect for a festival breakfast.
However you plan to delight your culture vulture customers, our staff at the Edinburgh and Longstone branches are ready and waiting to help.
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