The European Football Championships through June and July are a great way for pubs to increase footfall. The Championships are being played in France with the games being played at 2pm, 5pm and 8pm, an ideal time for pubs to bring customers in.

All the games are on terrestrial TV, so every pub could show the games with no need to have the subscription channels.

"Offer incentives to keep customers in the pub between games."

Get your offer out early and advertise it. The chains will start advertising soon, you need to match them.

Plan your staffing needs carefully. Pick out the bigger fixtures, England, Wales and Northern Ireland in particular, as they should be the most popular games.

Brief your team in advance of the day, of any deals or specials you are running. This can enthuse them, which will rub off on your customers.

Keep the menu simple. Burgers, hotdogs, pizzas and chips are what most people will be looking for.

Offer buckets of beer/drinks so customers don’t need to come back to the bar too often during the game.

Offer incentives to keep customers in the pub between games. Such as only serve food between games, or have a football quiz.

Do something for the family. Have a fun day in the garden to keep the kids entertained whilst the adults watch the football.

The team briefing before service is the best way to ensure a smooth service. Make sure everyone knows where they should be, what to look out for and above all, to enjoy the day.

When and Where Are The Games On?

Friday 10th June 2016

France v Romania UEFA EURO 2016 Group A
20:00ITV / ITV HD

Saturday 11th June 2016

Albania v Switzerland UEFA EURO 2016 Group A
14:00 BBC One / BBC One HD

Wales v Slovakia UEFA EURO 2016 Group B
17:00 BBC One / BBC One HD / S4C / S4C HD

England v Russia UEFA EURO 2016 Group B
20:00 ITV / ITV HD

Sunday 12th June 2016

Turkey v Croatia UEFA EURO 2016 Group D
14:00 ITV / ITV HD

Poland v Northern Ireland UEFA EURO 2016 Group C
17:00 BBC One / BBC One HD

Germany v Ukraine UEFA EURO 2016 Group C
20:00 BBC One / BBC One HD

Monday 13th June 2016

Spain v Czech Republic UEFA EURO 2016 Group D
14:00ITV / ITV HD

Republic of Ireland v Sweden UEFA EURO 2016 Group E
17:00BBC One / BBC One HD

Belgium v Italy UEFA EURO 2016 Group E
20:00BBC One / BBC One HD

Tuesday 14th June 2016

Austria v Hungary UEFA EURO 2016 Group F
17:00 ITV / ITV HD

Portugal v Iceland UEFA EURO 2016 Group F
20:00 BBC One / BBC One HD

Wednesday 15th June 2016

Russia v Slovakia UEFA EURO 2016 Group B
14:00 BBC One / BBC One HD

Romania v Switzerland UEFA EURO 2016 Group A
17:00 ITV / ITV HD

France v Albania UEFA EURO 2016 Group A
20:00 ITV / ITV HD

Thursday 16th June 2016

England v Wales UEFA EURO 2016 Group B
14:00 BBC One / BBC One HD / S4C / S4C HD

Ukraine v Northern Ireland UEFA EURO 2016 Group C
17:00 ITV / ITV HD

Germany v Poland UEFA EURO 2016 Group C
20:00 ITV / ITV HD

Friday 17th June 2016

Italy v Sweden UEFA EURO 2016 Group E
14:00 ITV / ITV HD

Czech Republic v Croatia UEFA EURO 2016 Group D
17:00 BBC One / BBC One HD

Spain v Turkey UEFA EURO 2016 Group D
20:00 ITV / ITV HD

Saturday 18th June 2016

Belgium v Republic of Ireland UEFA EURO 2016 Group E
14:00 ITV / ITV HD

Iceland v Hungary UEFA EURO 2016 Group F
17:00 BBC One / BBC One HD

Portugal v Austria UEFA EURO 2016 Group F
20:00 BBC One / BBC One HD

Sunday 19th June 2016

Romania v Albania UEFA EURO 2016 Group A
20:00 BBC TBC

Switzerland v France UEFA EURO 2016 Group A
20:00 BBC TBC

Monday 20th June 2016

Russia v Wales UEFA EURO 2016 Group B
20:00 ITV TBC / S4C / S4C HD

Slovakia v England UEFA EURO 2016 Group B
20:00 ITV TBC

Tuesday 21st June 2016

Northern Ireland v Germany UEFA EURO 2016 Group C
17:00 BBC TBC

Ukraine v Poland UEFA EURO 2016 Group C
17:00 BBC TBC

Croatia v Spain UEFA EURO 2016 Group D
20:00 ITV TBC

Czech Republic v Turkey UEFA EURO 2016 Group D
20:00 ITV TBC

Wednesday 22nd June 2016

Hungary v Portugal UEFA EURO 2016 Group F
17:00 BBC TBC

Iceland v Austria UEFA EURO 2016 Group F
17:00 BBC TBC

Italy v Republic of Ireland UEFA EURO 2016 Group E
20:00 ITV TBC

Sweden v Belgium UEFA EURO 2016 Group E
20:00 ITV TBC

Saturday 25th June 2016

A2 v C2 UEFA EURO 2016 Round of 16
14:00 TBC

B1 v 3ACD UEFA EURO 2016 Round of 16
17:00 TBC

D1 v 3BEF UEFA EURO 2016 Round of 16
20:00 TBC

Sunday 26th June 2016

A1 v 3CDE UEFA EURO 2016 Round of 16
14:00 TBC

C1 v 3ABF UEFA EURO 2016 Round of 16
17:00 TBC

F1 v E2 UEFA EURO 2016 Round of 16
20:00 TBC

Monday 27th June 2016

E1 v D2 UEFA EURO 2016 Round of 16
17:00 TBC

B2 v F2 UEFA EURO 2016 Round of 16
20:00 TBC

Thursday 30th June 2016

QF1 v QF2 UEFA EURO 2016 Quarter-Final
20:00 TBC

Friday 1st July 2016

QF3 v QF4 UEFA EURO 2016 Quarter-Final
20:00 TBC

Saturday 2nd July 2016

QF5 v QF6 UEFA EURO 2016 Quarter-Final
20:00 TBC

Sunday 3rd July 2016

QF7 v QF8 UEFA EURO 2016 Quarter-Final
20:00 TBC

Wednesday 6th July 2016

SF1 v SF2 UEFA EURO 2016 Semi-Final
20:00 TBC

Thursday 7th July 2016

SF3 v SF4 UEFA EURO 2016 Semi-Final
20:00 TBC

Sunday 10th July 2016

FN1 v FN2 UEFA EURO 2016 Final
20:00 BBC One / BBC One HD / ITV / ITV HD