Mothering Sunday is still one of the biggest single dining out occasions in the calendar! Independent pubs and restaurants have a great chance to make the most of the opportunity if they plan in advance..
A simple ‘Free Glass of Prosecco for every Mum’ is a great way to encourage families to book with you, as well as giving you an attractive point of difference.
Plan your staffing needs carefully. Families and big groups tend to take a lot more looking after and the quality and level of service is what they will remember, and come back for.
Brief your team, in advance of the day, of any deals or specials you are running. This can enthuse them, which will rub off on your customers.
Keep the menu simple. The traditional Sunday Roast menu is great, but think about adding lighter options, like salmon and sea-bass, as well.
The team briefing before service is the best way to ensure a smooth service. Make sure everyone knows where they should be, what to look out for and, above all, to enjoy the day.
Make sure your table menu has plenty of options for wine by the glass, as well as by the bottle.
Add water and soft drinks to your table menu, and not just for the kids. Adult soft drinks are one of the fastest growing categories in the on-trade and give you a chance for a ‘trade up’ sale.
You are probably not going to turn the tables as quickly as usual, so maximise the profit from each booking. Great service, offering drinks as soon as people are seated, tea and coffee at the end, are all easy ways of keeping your customers happy and your profits up.
Have fun with the day. A great Mother’s Day experience will keep your regulars happy, and your new diners coming back.
Resources for your Mothers' Day Experience
We have a number of resources that will help your business put on a great Mothers' day treat; you can download our example menu, see the full brochure of example plates, and shop from our pre-populated shopping list.