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Guide to the Booker Website is the fastest growing online wholesale website in the UK, where our customers can easily see the latest products and prices in their local branch... as soon as anything changes in branch you can see it on our website.

Click on each box for a short guide highlighting each of the main features...
Personalised Website - Booker Website

Personalised Website

Did you know that when you log in to the website, what you see is personalised according to your geographical location, and the type of business you run?

We personalise your experience based on geographical location so that when you log in to, the products that you see are the ones that are available in your local branch.

You'll also see a number of products which are not available in your local branch, but are available nationally through our distribution network - these are marked as 'Online Exclusives'.

Online Exclusives can be ordered via the website, and collected in branch, or added to your next delivery if you are set up for delivery.

We also tailor our website content to suit a variety of business types, so a customer who runs a corner shop will see different content on compared to a customer who runs a café.

This is because we offer many helpful resources, such as costed menus for restaurants and Retail Best Seller lists for convenience stores, which are only relevant to certain business types.

Extensive Product Range

When you use you can access our full range of over 20,000 different products. This means that every product, from vintage champagne to Chef's Essentials frozen peas, is just a few clicks away.

We stock a wide variety of wine, beer & spirits, thousands of grocery products, pet food, tobacco, catering equipment, stationery, and cleaning products.

When it comes to gourmet options, we offer some of the finest brands in professional catering, including the high quality Ritter Courivaud range.

We also supply you with hundreds of top brands, and our own value labels. Within catering, our Chef's Larder Premium, Chef's Larder and Chef's Essentials range provide tailored products at profit-friendly prices.

When it comes to retail: we offer all the popular brands, which is in addition to the Happy Shopper and Euro Shopper ranges.

If you need any assistance picking the right products for your business: your RDM (if you are in retail) or CDM (if you are in catering) will be happy to help.

Extensive Product Range - Booker Website
Promotions Page - Booker Website

Hundreds of Promotions

Our promotions offer you amazing savings across a large number of key lines. These savings allow you to offer some great deals to your customers whilst improving your own profitability.

For retailers, we run a four weekly promotional programme, covering many types of products, including confectionery, alcohol, soft drinks, and even grocery lines such as frozen foods.

For caterers we have a regular 'Prices Locked Down' promotion where prices on hundreds of key lines are 'locked down' to ensure your business can offer great menus at fantastic prices. Our 'Prices Locked Down' promotions also give you the security you need to plan ahead, safe in the knowledge these prices will not fluctuate.

Product Search

If you need to find a product in a hurry, just use our search box. You can search by brand, keyword, name or size of product, and the system will match your search term to the products available.

The system will also 'suggest' search terms when you start typing into the search box - so if you start to type 'marm' it might suggest 'Bonne Maman Bitter Orange Marmalade 30g' along with a selection of others.

If your search returns a large number of results, for example if your search for 'strawberry' brings up hundreds of different products simply refine your search by clicking on one of the categories below the search box, such as 'James & Preserve Portions' by shelf, or by selecting some of the other filters, like brand & storage type.

Search - Booker Website
Recent Purchases - Booker Website

Recent Purchases

If you shop online, it may be helpful for you to see what you've bought in the past. To show your recent purchases, hold your mouse over the 'Shopping Tools' tab (the fourth tab on the light blue menu beneath the Booker logo) and select the first option, 'Recent Purchases'. This will bring up everything you have bought in the past 12 months.

You may wish to scroll through and add items you have bought in the past to your trolley. You can also sort your Recent Purchases, by Promotion (to check if anything you regularly buy is on offer), by Shelf, Brand or Storage Type.

If you buy the same items every time you shop at Booker, you can scroll to the bottom of the page and click 'Add All to Shopping List'.

Shopping Lists & Tools

When you hover over the 'Shopping Tools' tab, you will see the second option on the menu is 'Shopping Lists'. Shopping Lists do exactly what they say on the tin - you can create lists and add products to them. This makes it easy for you to re-order products, or to quickly order products for specific events or occasions.

Another handy tool is the Multi Search. This is also located on the 'Shopping Tools' menu. If you select Multi Search, you will see a box you can type into. If you add the Midas code of a different product on each line, then click 'Find Products', the website will quickly bring up a list of products to add to your trolley. This is particularly useful if you are working from a Booker leaflet or promotions book.

If you regularly order the same products from Booker, it might be quickest for you to use the 'Copy Previous Order' tool, where you can see previous website orders. You can go into the previous order, add all of the products to the trolley, and proceed to checkout.

It can be really useful to see a list of your previous invoices and the amounts you've spent. To bring this up, just hover over the light blue 'Your Booker' tab (on the left) and select 'Previous Invoices'. This will show you the summary of you previous invoices.

Shopping Lists - Booker Website

Previous Invoices

To view your previous invoices and statements visit your Account section. By selecting one of the three options, depending on the type of order you have placed, you will be able to see a list of your previous invoices and an option to download a PDF of the invoice. You will then be able to print or save your invoice to your device.

Please note it can take up to 24 hours for an invoice to appear on the website.

Shopping Lists - Booker Website
Services for Businesses - Booker Website

Services for Businesses

At Booker we offer a comprehensive range of services for businesses, which vary based on the type of business you run.

To find out what we can offer you, just click on the 'Service' tab on the light blue menu bar.

If you run a restaurant, for example, you will see that we offer a personalised wine label printing service, a free professional cleaning manual, and a digital copy of our 'All About Food' book, which includes hundreds of recipes, complete with costings and portion sizings. There's also an extremely useful Gross Profit Calculator, and lots of information on our butchery service, including an extensive digital catalogue.

If you're a retailer, you'll see our Retail Best Seller lists, which help you to make sure you've got the most profitable range on your shelves. There's also lots of handy information about recycling, our symbol groups, and our value ranges for retailers.

Substitutes & Discontinues

If you've added a product to your trolley that has been discontinued or is unavailable via your branch, the website will offer the option to choose any existing substitutes in its place.

If there are no substitutes, it will prompt you to remove the product from your trolley altogether.

This is particularly useful when one price-marked product has been de-listed, but we have stock of a slightly different price-marked version of the same product.

Substitutes and Discontinues - Booker Website
Shopping Trolley - Booker Website

Shopping Trolley

The shopping trolley is the virtual area in which items you are currently purchasing are stored until you proceed to checkout. If you click into the trolley (just look for the trolley symbol in the top right hand corner of the page) during your shop, you will also be able to adjust the quantities you are buying. You can also add items from your trolley to a shopping list for future ordering.

The trolley also breaks down your totals at the bottom of the list to show how your products are calculated. They are split into: Branch Stocked, Online Exclusive (if you have any), Total Guide Price, and Total Guide Price plus VAT.

Checking Out & Payment Options

Once you've finished shopping, select 'proceed to checkout' to begin the checking out process.

Depending on whether or not you receive deliveries, you will then be able to choose whether you collect all of your items, collect some but ask us to deliver the rest, or ask us to deliver all of the items. If you do not receive deliveries from Booker, but you would like to, talk to your local branch to see if this option is available.

During the checkout process, you will be asked how you would like to pay. We have a number of different ways for customers to pay, including: online credit/debit card payments, paying in-branch, and we offer a credit facility for some customers.

Checkout - Booker Website
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Online Exclusive Products

Online Exclusive products are not stocked in your chosen branch. They are ordered in for you and will normally be available within .

Direct Delivered Products

Direct delivered products are not stocked in your chosen branch. They will be delivered directly to your business address.

You will need to provide credit card details for these items at checkout.

Core In Every Store Lines

Core In Every Store lines are lines that every store within the
sector should be stocking for thier consumers to buy.

These lines are the lines that provide the best possible POR, while
covering all the core ranges that a retail store might sell.

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