Our Brands
Comprehensive Own Brand Ranges
Booker provides an extensive range of own branded labels; Euro Shopper, Happy Shopper, Farm Fresh & Jack’s cover all categories, deliver minimum PORs of 25% and with many products carrying on pack ‘2 fors’ they offer even greater value and encourage increased purchasing.
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Award Winning Own Brands
Ranges From Entry Level To Premium, Offering A Minimum Of 25% POR.
Farm Fresh 
Over 135 fresh products
- All minimum 25% POR
- Everyday lower prices on the core range
- We work closely with growers for availablity and to ensure freshness
Euro Shopper 
Over 80 everyday value essentials
- All minimum 30% POR
Discover the Choice 
Over 180 everyday value essentials
- Over 30 ready meals with average shelf life 22 days
- Vegetarian and vegan options
- All minimum 25% POR
- Small case sizes
Happy Shopper 
Mid tier own brand range
- Over 140 products across key categories
- All minimum 30% POR
- A quality alternative to brand leaders
Discover the Taste 
12 premium fresh and chilled products, all minimum 25% POR
- Delicious, top quality products for the discerning shopper
- All minimum 30% POR
- A quality alternative to brand leaders
Jacks 
An exclusive range from Tesco
- Over 130 lines across meat, fish, vegetables, bakery, dairy, frozen and grocery
- Every day lower prices on the core range
- We work closely with growers for availability and to ensure freshness
- All minimum 30% POR
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Tel: 0808 178 8644 | Email: CustomerServices@bookerretail.co.uk